As part of the pitch creative team, our web design and tagline, Cross Into the Blue began a 7 year campaign utilizing every cutting edge technology available to reach out and ping the 18-24 year old target market that wasn't reachable by television and turn in qualified leads.

The U.S. Air Force was an ideal client due to the chain of command (which makes the decision process smooth as the finish of a general's star) and their demand for highly technical solutions. Our task was to generate leads for the U.S. Air Force allowed them to have the choicest candidates. As a result of our campaign, lead numbers were generous as awareness in the benefits of pursuing a healthcare career in the Air Force were increased. The U.S. Air Force was extremely excited about these tools that enabled them to have easy conversations with prospects.

In a company that releases laptops with all the bells and whistles, the launch of the 11.6" "Bonzai" laptop was an understated solution for people who want a highly mobile platform to enjoy anywhere.

• Concept
• Presentations to stakeholders including decks
• Art Direction of Photography
• Creation of Hand Off Guide, a comprehensive Style Guide

Video: Real Life Gate Agent Has Moves

A few years ago, I had the opportunity to visit Santa Monica’s Phelps Agency to help them retain the Tahiti Tourisme account with 16 years tenure. Our challenge in 2010 the economy was so deep that attracting tourists to Tahiti was a challenge. Adding to that was the long flight time and financial commitment. Tahiti being Tahiti, I felt the opportunity existed to elevate Tahiti from just another Pacific destination into a bucket list trip of a lifetime. That idea revealed itself in the positioning statement that "Life is Worth Tahiti". Whether refueling tired bodies or satiating sensual desires, this experience is worth the expense of time and resources. The legend Howie Cowen, creative leader at the agency was pivotal in setting out the challenges and opportunities for our team and I was so proud of the integrated work that helped pay off the idea. The win over creative powerhouse Wong Doody, has allowed Phelps Group to celebrate 20 years with Tahiti Tourisme. Making the trip is still on my bucket list.